Independent ad-tech consulting
I audit and rebuild the technical side of ad revenue — header bidding, ad-exchange setup, viewability — for publishers who sell space directly and know there's more sitting on the table.
Estonia digitized its government before most countries had a website worth visiting. Digital signatures since 2000. X-Road quietly moving data between every ministry and bank since 2001. 99% of public services online. It's also produced more unicorn startups per capita than almost anywhere else in Europe — Skype, Wise, Bolt, Pipedrive, Playtech — out of a population smaller than most cities. The instinct running through all of it is the same: build the invisible plumbing so well that nobody has to think about it. That's the same instinct I bring to ad infrastructure — most of it was set up once, years ago, and hasn't been touched since.
no-referrer policy was quietly blocking a consent management platform from ever displaying — cutting consent, and revenue, across an entire property.
A full technical read of your current setup — ad server, ads.txt, demand partners, header bidding or the absence of it — with concrete, prioritized findings. No changes made, no commitment required.
Hands-on implementation: header bidding, demand partner onboarding, ad server reconfiguration, QA. Your sales relationships and rate cards stay exactly as they are.
Ongoing yield monitoring, partner management, and monthly reporting once the setup is live — so gains compound instead of quietly eroding.
A short, specific reply beats a long pitch — if there's nothing worth fixing, I'll say so.
Write to [email protected]